
In 1967, Frank created his own firm and called it the Frank O. Gehry and Associates. Gehry’s architectural work was primarily expressed in traditional architecture for many years. Frank experienced many financial difficulties during his firms early days. Frank expressed his creativity by re-designing his own home. He used his home for as creative launching pad. One night when Gehry was having guest at his house someone asked him why is he so creative with his home but so reserved and traditional in the execution of his architectural work. This moment is when Frank decided to take his work in a new direction.
The Guggenheim Museum Bilbao is one Frank’s most iconic and representative work. In an interview in Harvard Design magazine Gehry explained three things he does to keep his projects on time and under budget. First he ensures that what he calls the organization of the artist will prevail during construction. His is to prevent political business interests from interfering with the design and achieve a result close as possible to the original design drawings. Secondly, he has a detailed and realistic cost estimate before proceeding with a building. Thirdly, Frank maintains a close relationship with area builders to ensure his cost is met.
Frank Gehry also designed the wristwatch marketed by Fossil. Instead of a standard clock face, Gehry’s watch displays a digital text of the way a person might speak the time aloud. In 2004, Frank designed a bottle for Wyborowa vodka. He also designed jewelry for Tiffany & Co, signifying his own unique departure from mainstream architectural practice in his willingness to practice in other artistic endeavours as well.
Frank is working with different textures and lighting, incorporating these into the framework of his usual approach. He is incorporating these ideas in new projects, including a small office complex on the west side of Manhattan. Frank Gehry is currently working on the Barclays Center, the NBA arena for the New Jersey Nets. Located in Brooklyn, New York, it is planned to open by 2010. Also it will seat about 18, 000 people.